WordPress stands out as a major player in the world of digital marketing, blogging, and SEO for beginners due to its flexible, convenient, and affordable features. Over 30% of all blogs and websites are built and run on WordPress, reflecting its popularity and the continuous introduction of new tools and services.
Whether you’re a seasoned WordPress developer or just starting out, making mistakes is inevitable. While some errors are unavoidable, others can be easily sidestepped. Here’s a rundown of common slip-ups by WordPress users and tips on how to fix or avoid them.
1. Neglecting Google Analytics Plugins
Many website owners miss out on the benefits of Google Analytics tools, a simple and effective way to assess and enhance site performance. To stay relevant in the competitive digital landscape and elevate your digital marketing strategies, it’s advisable to install a Google Analytics plugin. This allows you to access detailed information about your audience, aiding in tailoring your online content to their preferences and activities.
2. Not Backing Up Data in the Backend
The risk of data theft or loss is a constant concern, especially when servers crash or sites get hacked. Shared servers can compound the problem. To safeguard against data loss, use plugins to save your site’s content and establish automated data backups. Cloud services are also an option for secure storage of WordPress data.
3. Posts vs. Pages Confusion
For first-time site builders, distinguishing between content for posts and pages is crucial. Pages typically feature static information about services, prices, and contact details, while posts contain regularly updated content like blog posts and news. Take care not to mix up these two types of content to maintain a clear and organized site structure.
4. Ignoring Your Site’s Page Speed
Overloading your WordPress site with excessive plugins, videos, images, and blog content can negatively impact its speed and performance. Slow-loading sites tend to drive away online traffic and result in higher bounce rates. Investing in tools, plugins, and services that monitor and optimize your site’s speed is essential for a better user experience and improved page views.
5. Maintaining Privacy During Website Development
During the initial stages of development and testing, it’s prudent to keep your site private for security reasons. Publicly accessible sites are easily detected by search engines. To prevent premature optimization by search engines, keep your site under construction until it’s ready for public viewing.
WordPress offers a powerful platform for users of all levels to create, manage, and track site performance. Before diving into WordPress, refer to this guide to steer clear of common mistakes and ensure the security and optimal performance of your site.